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| Read the rest of the CNN article here. |
I recently read an interesting article, first on CNN as quoted by Rolling Stone Magazine, then in several other places. The article talks about a fascinating merchandising deal between the heavyweight rock and roll band, KISS, and the mainstream animated hit, Family Guy. I noticed the article does not mention Seth MacFarlane (the creator of Family Guy), just that the deal is with Family Guy.
It is well known that merchandising is nothing new to KISS. They have established themselves over the last forty years as a powerhouse of product placement and merchandising, unlike many other bands from the seventies. Their ingenuity is to be admired. They were way ahead of their time in understanding and implementing this valuable skill. Many artists, even if they don't like KISS's music, admit they admire their business acumen. Up until recently, most of the merchandising has been completely relevant to KISS itself, as a brand. But...why add in Family Guy? I'm left wondering about this one.
